Microlearning unit 3.1.1: How can I provide customer service via digital communication channels?

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First and foremost, businesses should offer digital customer service because of the consumer demand discussed above. Organizations are increasingly competing based on customer experience, making their customer service execution more important than ever. This includes offering communication options.

Additionally, digital channels are potentially a lower cost way to support customers, especially if they include self-service options. A well-designed website support section or a company app that supports self-service tasks can help organizations reduce labor costs. Additionally, channels such as chat can be a more efficient method of agent-assisted support because agents can work multiple chat sessions simultaneously.


Useful links: 
https://www.nice.com/info/what-is-digital-customer-service