Digiskill Retail - English

Making contact with customers and phases of the sales dialogue

Learning situation - Jeans shop:

You started as an apprentice in the shop about a month ago. The manager has given the employees and the 3rd year apprentice the task of looking after them and helping them if any problems arise.

Over the last four weeks, it has become apparent that you, as a new apprentice, carry out your tasks properly and are polite and courteous towards your colleagues and the manager. You are always punctual and have an attractive appearance. Unfortunately, colleagues have noticed that when a customer enters the shop, looks at some items and shows that they need help, you immediately disappear into the stockroom.

When you are asked about this, you admit that you are afraid to approach the customer because you do not know exactly what the goods are and are not sure how to approach customers in a meaningful way and what to look out for. This is not a problem for any of your colleagues, as they know that you have never worked in sales before.