Microlearning unit 2.1.2: Successful communication with customers

7. Screen 7


Task 4

In addition to the customer approach, the presentation of goods and the signals that indicate a successful sale, there are other phases in a sales talk, such as determining the customer's wishes, responding to customer objections or using sales arguments effectively. These points will be discussed elsewhere.

Put the following steps in the right order when serving a customer!


Solution


Feedback correct:

Very good! You know how to start, conduct and end a sales conversation. Even if you have not yet learnt anything about questioning techniques and sales arguments in this learning situation, you know in theory that these must be observed.


Feedback right/wrong:

Check your order again, not everything has been answered correctly. Of course, the greeting should be at the beginning and the farewell at the end. In between, we have to find out what the customer is interested in and present her with the goods. We make sure there is enough choice. The customer is allowed to touch the goods and try them on. If the customer still has questions or doubts, we can use the goods to provide suitable arguments to reassure and inform the customer. If the customer decides to purchase the goods, we confirm her decision in an appropriate manner, carry out the checkout process and bid the customer a friendly farewell.


Feedback incorrect:

Unfortunately, not. Please check your order again. Please note the following information: 

The greeting should of course be at the beginning and the farewell at the end. In between, we need to find out what the customer is interested in and present her with the goods. We make sure there is enough choice. The customer is allowed to touch the goods and try them on. If the customer still has questions or doubts, we can use the goods to provide suitable arguments to reassure and inform the customer. If the customer decides to purchase the goods, we confirm her decision in an appropriate manner, carry out the checkout process and bid the customer a friendly farewell.