Digiskill Retail - English

Task 2

Now that we have learnt how to address a customer in a meaningful way via the merchandise, let's move on to the merchandise presentation. In retail, a good presentation of goods has a positive influence on the purchase decision. There are customers who know exactly what they want and what is out of the question for them. Other customers are completely undecided, and a good product presentation is particularly important for them.

What aspects need to be considered in a good product presentation?

1. we only present customers with goods in very high price ranges to show them that we have a select range.

2. we present the customer with three to five items that fulfil their wishes

3. we leave the jeans hanging on the rack, the T-shirts remain folded on the pile and simply point to the items with a finger or hand. This keeps our shop tidy.

4 We draw the customer's attention to possible combinations with other items of clothing in our range.

Correct solution: 2 and 4

Feedback correct:

Very good, you have quickly recognised which aspects are important in the presentation of goods. We should present goods in different price categories to the customer. If he gives us the signal that he prefers cheaper or more expensive goods, we can always move down or up. When selecting items, we should not overwhelm or confuse the customer by presenting a large number of items. If too few items are presented, the customer has no opportunity for comparison and it is difficult for them to decide which item to buy. Therefore, three to five articles are a good average. If these items are not enough for the customer, we can always bring in more.

The eye takes in more information in a short space of time than the ear, so it makes sense to show the customer the goods properly. To do this, we take the clothes out of the rack and off the shelves. The customer wants to see the product as a whole and not just a section.

To show how varied the merchandise is, we point out possible combinations with other items to the customer. This gives the customer the impression that the product can be worn on its own and is also harmoniously complemented by other items.

Feedback right/wrong:

Think again about whether all your decisions make sense. As a customer, do you really only want to be presented with the expensive items? How does it make you feel not to have a choice of something cheaper? And wouldn't you prefer to be able to see the goods as a whole and perhaps even touch or try them on yourself?

Too many items confuse us and only one or two items leave us with no choice. Something in between is ideal! It's also nice if the seller can show us how many different ways, we can combine the goods and what possibilities this gives us.

Feedback incorrect:

Unfortunately, not. Put yourself in the customer's shoes.

As a customer, do you really only want to be shown the expensive items? How does it make you feel not to have a choice of something cheaper? And wouldn't you rather be able to see the goods as a whole and perhaps even touch or try them on yourself?

Too many items confuse us and only one or two items leave us with no choice. Something in between is ideal! It's also nice if the seller can show us how many different ways, we can combine the goods and what positive possibilities this gives us.