Microlearning unit 2.1.2: Successful communication with customers
3. Screen 3
Task 1
You are given the task of coming up with a positive approach to address the customer. You start with a customer who is already interested in the product. Which of the following statements is suitable for addressing customers who are already interested in the product?
1. Please try these jeans on without obligation, the cubicle here is free!
2. These jeans are slightly roughened on the surface and therefore feel soft!
3. These trousers won't fit you, it will be difficult to find trousers in your size!
4. These trousers are only for young people!
Correct answer: 1 and 2
Feedback correct:
Great! You have correctly recognised that it makes sense to show the customer the advantages of the product and/or how to try it on. By presenting the goods, you are able to show the customer the advantages of the goods and create a personal connection to the goods by trying them on.
A bad approach, on the other hand, is to allude to the customer's size or age. This is an inappropriate form of address. The salesperson should only refer to the product and not make any allusions to the customer. Whether or not the customer decides in favour of this product is ultimately up to them. As the seller, we do not want to persuade the customer to do anything.
Feedback right/wrong:
Unfortunately, only some of the answers were correct. Think again carefully about which approach is suitable for addressing customers. Put yourself in the customer's shoes...would you like to be approached about your figure or your age?
Feedback wrong:
Sorry, think about it. If we want to address customers about the product, the customer should be able to test it and you should show them the advantages of the product. You should reconsider asking the customer about their figure and age...or would you like it if a salesperson did that to you?