Microlearning unit 2.1.1: Introduction to advertising

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With suitable advertising measures, retailers can not only attract new customers, but also motivate their existing customers to purchase their products again. The months of November and December are usually the months with the highest turnover in retail and therefore also important advertising months. Supportive advertising measures are virtually indispensable during this time. 

The specialist departments of ElektroTec will soon start planning targeted advertising measures. However, it is still unclear which "advertising media" are suitable for conveying the advertising message to the customer and which "advertising medium" is suitable as a "transport medium" for the advertising measures to be planned. 


Check out the "Introduction to advertising- extra material" for more information