Welcome to the Digiskill Retail course!
Module 2-Communication
(Module introduction)
Unit 2.1: Marketing
Advertising is part of a company's communication policy. Customers need to know what services the retail company can offer them. Advertising is communication with the customer in order to provide information, cultivate a company's own image, create incentives to buy and build trust. This is why the consultation cannot be missing here.
Moreover today's customers expect salespeople to provide personalised, needs-based advice and solutions to their problems as well as a clearly tailored, benefit-oriented presentation. In order to advise customers in line with their needs, sales staff must be able to recognise the latest trends in retail and apply sales techniques
In this learning unit we will deal with the topic of marketing and communication between customers and sellers.
Target groups
The target group are trainees in the retail trade and teachers and trainers who integrate the MLE into their lessons.
Key learning outcomes
- Trainees know how and which digital media to use to support the promotion of information.
- Trainees know what customised advice is and can classify important phases of the sales pitch .
- Trainees know how to use digital media to communicate with colleagues or customers or to address them.
Microlearning units:
- Microlearningunit 2.1.1: Advertising media / Advertising material
- Microlearningunit 2.1.2: Successful communication with customers
- Microlearningunit 2.1.3: Customer communication in a multi-channel environment
Unit 2.2: Service and Communication
(Unit introduction)
Unit 2.3: Use of e-mail in e-commerce business processes
(Unit introduction)